The Old Roots team recently had the honour of visiting the Irish Embassy in Madrid, where they met with His Excellency Mr Frank Smith, Ambassador of Ireland to Spain. The meeting provided a valuable opportunity to explore current and future avenues of collaboration between the Embassy and The Old Roots.

It also served to strengthen the partnership between both parties and to outline potential joint initiatives aimed at promoting Irish excellence through premium products such as wine. The wines of The Old Roots stand as a clear example of Ireland’s remarkable potential in the international market for high-end goods, reflecting the country’s growing reputation for quality and innovation.

Notably, The Old Roots wines were selected for the Embassy’s official St Patrick’s Day receptions over the past two years, and have featured in other diplomatic events hosted by the legation—further underscoring their role in representing Ireland’s premium offering on the global stage.